All new business owners have different expectations.  For Lucas Lorenzo, of AFFORDABLE JUNK REMOVAL EXPERTS, in Milwaukee, Wisconsin, it was about helping families in need. With just $20 and a rented U-Haul, Lucas shares how he launched his business determined to create something not just for himself, but for the community. During the recent flooding that hit Milwaukee, Lucas and his team stepped up in a big way. For him, it wasn’t just about running a business—it was about being there for his community when they needed it most. Reputation, consistency, and community support remain at the heart of everything he does. In this episode of SWIVL SESSIONS, Lucas talks about the realities of “entrepreneurship”, the importance of community outreach, and how nothing of substance in life can begin until “you stop thinking about…and GET STARTED!”

If you had to describe Stephanie and John Williams, founders of Air Duct Dynasty in Kingman, Arizona, in one word..it would have to be FEARLESS.  You have to be when you start an incredible entrepreneurial journey like theirs with only twenty cents in their bank account! From those humble beginnings, they have built a thriving business centered on the belief that clean air changes lives.  In this episode of SWIVL SESSIONS, they discuss how drawing inspiration from the Duck Dynasty brand, they carved their own path in the air duct cleaning industry by focusing on quality service, customer relationships, and community engagement. Their story highlights how small businesses can thrive when they build their own rules, engage with their community, and stay committed to delivering lasting value.

Reginald Lowe, owner of Apex Residential Solutions in Atlanta, Georgia, shares how being laid off opened the door to an unexpected journey in the HVAC industry. What began as an opportunity to support himself quickly grew into a thriving business built on customer service, persistence, and adaptability. Reginald opens up about the challenges of finding quality help, why building a strong customer base is crucial, and how hiring salespeople transformed his company’s growth. In this episode of SWIVL SESSIONS, dives into the role of business knowledge in scaling an HVAC company, reflects on the impact of AI on the trades, and outlines his vision for Apex’s future, emphasizing just how passion and commitment are essential to entrepreneurship.

Sarah Kasamanian, owner of Golden Notary, in Montgomery, Alabama, certainly has her priorities straight. Driven by a need for better mental health and a desire for independence, she created a successful home services niche for herself, running a mobile notary and process serving company.  From the hard work and 24/7 availability to the unique experiences of meeting clients in hospitals, jails, and urgent situations, Sarah emphasizes the importance of customer service, financial planning, and staying resilient when facing setbacks. The conversation highlights the role of mentorship, leadership, and above all else, FAMILY in her business, with Sarah even introducing her daughter, Kaylani, as part of her entrepreneurial journey. This episode of SWIVL SESSIONS is full of insight, honesty, and encouragement for anyone considering the leap into business ownership.

In this very heartfelt episode of SWIVL SESSIONS, we sit down with Jeff and Francesca Conklin, the husband-and-wife team behind Reflections Window and Gutter Cleaning in Portland, Oregon. Unlike many of our past episodes focused on business strategy, this one draws its inspiration from a deeply personal and family-centered journey. Jeff and Francesca share how tragedy, determination, and love for their daughter fueled their leap from corporate life to entrepreneurship. With only $300, no equipment, and a rented van, they built what is now a million-dollar company rooted in purpose and, above all else, PRIDE. They open up about their biggest challenges, from hiring the right people to maintaining quality as they scale. But more than anything, this episode is about family resilience—and the courage to try even when the odds aren’t in your favor. It’s a reminder that sometimes, the best businesses begin with a bigger “why” than just making money. 

If “entrepreneurship” had a face, it might just be Levi Baumgras. Based in Atlanta, Georgia, Levi is the founder of Baumgras Consulting, a holding company that powers multiple businesses—from home remodeling and painting to tree services and even a former microgreens farm. His story is one of relentless grit, fearless experimentation, and an uncanny ability to learn fast and scale quickly. Levi isn’t just a handyman—he’s a serial entrepreneur who built his empire from scratch, often taking jobs he didn’t yet know how to do, confident he could figure it out along the way. His journey, on this episode of SWIVL SESSIONS, is a masterclass in resourcefulness, risk-taking, and the power of ”pushing yourself to success.”