All new business owners have different expectations.  For Lucas Lorenzo, of AFFORDABLE JUNK REMOVAL EXPERTS, in Milwaukee, Wisconsin, it was about helping families in need. With just $20 and a rented U-Haul, Lucas shares how he launched his business determined to create something not just for himself, but for the community. During the recent flooding that hit Milwaukee, Lucas and his team stepped up in a big way. For him, it wasn’t just about running a business—it was about being there for his community when they needed it most. Reputation, consistency, and community support remain at the heart of everything he does. In this episode of SWIVL SESSIONS, Lucas talks about the realities of “entrepreneurship”, the importance of community outreach, and how nothing of substance in life can begin until “you stop thinking about…and GET STARTED!”