Meet MAX, Your Always-On AI Field Service Receptionist
MAX was built for hardworking field service businesses like yours. It picks up every call with a friendly, professional voice, books appointments, captures leads, and updates everything straight into your Swivl CRM, so you never miss a customer or a chance to grow.
A field service AI Receptionist designed specifically for your businesses. MAX answers every call with a professional, human-like touch, schedules appointments, captures leads, and logs every detail directly into your Swivl CRM.

How It Works

When a customer calls your business
Maybe it’s a plumbing emergency, an HVAC issue, or just a routine service. Your customers are often stressed and looking for help fast. Day or night, they want to hear a reassuring voice on the other end.
That’s where MAX steps in
With a warm, professional greeting, MAX picks up the call right away, making sure no call goes unanswered. Every caller feels taken care of, with a smooth, seamless experience that reflects your brand.
As the conversation flows, MAX collects all the important details
Who’s calling, what they need, how urgent it is and neatly logs everything into your Swivl CRM. From booking appointments to flagging urgent jobs or transferring things off to your team, MAX keeps things moving so you never miss a beat.
Core Features
Setting up MAX is quick and easy
No tech skills needed. Just add your business details, pick a voice and script that match your style, and connect it to your Swivl CRM. You’ll be up and running in minutes, without the hassle.
Call Answering and Routing
MAX handles every call with a professional, human-like touch. It can answer common questions, book jobs, and make sure urgent calls are transferred to the right person on your team, all while giving your customers a great experience, 24/7.
Lead Capturing
MAX doesn’t just stop at answering calls. It captures all the key details from every conversation, qualifies leads based on your needs, and logs them straight into Swivl CRM, so you can follow up quickly and turn inquiries into booked jobs.
Custom Voice & Script
And the best part? You can customize MAX to sound just like your brand. Choose the voice, tone, and script that fit your business, and even train it with details like your services, pricing, and hours. That way, every customer gets accurate answers that feel personal and on-brand.
How This Is Better Than the Traditional Receptionist
AI Receptionist
24/7 Availability
MAX never takes a break, answering calls after hours, on weekends, and during holidays, ensuring no opportunity is missed.
Cost-Effective
Pay only for the time MAX is on the phone, saving thousands compared to a full-time receptionist’s salary and benefits.
Seamless CRM Integration
Every call detail is automatically logged into your Swivl CRM, streamlining lead management and follow-ups.
Traditional Receptionist
Limited Hours
Human receptionists work set hours, leaving after-hours calls unanswered or sent to voicemail, risking lost leads.
Higher Costs
Salaries, benefits, and training for a full-time receptionist add up quickly, straining your budget.
Manual Processes
Human receptionists often rely on manual note-taking, leading to errors or delays in updating your CRM.
What Businesses Are Saying
Professional Image – “The best part was the website builder”
Victoria Johnson
Office Manager – J&J Plumbing
“Swivl makes it easy!…I got a dedicated Account Manager”
Scott Williams
Owner Operator – B&W Electric
Swivl automated so many of my functions so now I can focus on what’s important, building my business.
Chris Counts
Skyline Construction
“It doesn’t cost a dime!….
I love how easy the mobile app is…”
Jorge Rodriguez
Business Owner – Handyman Services
Grow Your Dream Field Service Business with Swivl
Sign up for a free demo today and experience firsthand how Swivl can streamline your operations and drive your success.
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Frequently Asked Questions
What makes Swivl’s mobile app user-friendly?
How does the app improve real-time monitoring?
How does GPS tracking help technicians?
