In this very heartfelt episode of SWIVL SESSIONS, we sit down with Jeff and Francesca Conklin, the husband-and-wife team behind Reflections Window and Gutter Cleaning in Portland, Oregon. Unlike many of our past episodes focused on business strategy, this one draws its inspiration from a deeply personal and family-centered journey. Jeff and Francesca share how tragedy, determination, and love for their daughter fueled their leap from corporate life to entrepreneurship. With only $300, no equipment, and a rented van, they built what is now a million-dollar company rooted in purpose and, above all else, PRIDE. They open up about their biggest challenges, from hiring the right people to maintaining quality as they scale. But more than anything, this episode is about family resilience—and the courage to try even when the odds aren’t in your favor. It’s a reminder that sometimes, the best businesses begin with a bigger “why” than just making money.